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Paula is a self-described question hunter. More than solutions, she looks for problems. Her way of facing the world has always focused on problems. Far from being pessimistic, the problem-oriented view is a way of understanding the world from the point of view of challenges and, consequently, of opportunities. When a given situation creates obstacles, barriers or limits, looking at it from the perspective of formulating a problem allows you to evolve towards the search for a new solution that really fits. This way of thinking is one of the main drivers of innovation. BRANDING
DESIGN THINKING
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