KEY SKILLS

▪ Digital Marketing
▪ Digital Media
▪ Marketing Strategy
▪ Lead Generation
▪ Partner Development
▪ Sales Strategy
▪ Go-to-Market Planning
▪ Demand Generation
▪ Customer-Centric Marketing
▪ Account-Based Marketing
▪ Cross-functional Leadership
▪ Executive Mentor

BIO

Vanessa Olcese is a seasoned sales and marketing leader who has built an exceptional career at Microsoft, leaving a lasting impact in various influential roles. With over 15 years of experience in the dynamic technology industry, she has consistently delivered outstanding results, earning recognition for her leadership, analytical skills, and effective communication. Drawing from a strong background in sales, marketing, strategy, and go-to-market, Vanessa has proven her ability to navigate complex challenges and inspire teams to exceed expectations. Her analytical prowess and communication skills have been instrumental in driving success across a range of initiatives.

Throughout her tenure at Microsoft, Vanessa has held key positions that have showcased her expertise in driving business growth and executing effective strategies. As the Integrated Marketing Lead for Commercial, Public Sector, and Education, she spearheaded end-to-end marketing strategies across multiple media channels. Her focus on demand generation, account-based marketing, and sales enablement propelled the adoption of cloud solutions, productivity tools, and skilling initiatives. She led the Sales Enablement pillar for the Commercial segment, taking charge of implementing the Modern Social Selling program across the sales community. In her role as Integrated Marketing Lead for Consumer, Vanessa crafted and executed integrated marketing plans for consumer products, including Xbox, PC Gaming, Windows, and Office. Her ability to collaborate with category and channel teams, coupled with her expertise in full-funnel campaigns, resulted in increased cost savings and improved key performance indicators. Vanessa's contributions extend beyond marketing, as she has played pivotal roles in various areas of Microsoft, including Digital & Social Media, Enterprise & Cybersecurity, Product Marketing, Online & Social Media Experience, and Channel Operations Management. In each role, she has been an agent of innovation, driving customer support excellence and operational efficiency.

Notably, Vanessa's passion for fostering growth extends to mentoring emerging talent within the organization. As an experienced executive mentor, she actively guides and empowers individuals, nurturing future leaders. Her inspiring leadership style, coupled with her vast industry knowledge, positions her as a valuable mentor and trusted advisor. Energetic, passionate, and creative, Vanessa approaches each opportunity with unwavering determination and a problem-solving mindset. As a team player, she fosters a collaborative environment that thrives on transparency and open communication. Vanessa's commitment to achieving remarkable results, combined with her ability to inspire and lead, makes her an invaluable mentor to any organization.

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