Collective Brains Academy

Ricardo Pimenta is a seasoned Sales and Marketing Leader with an outstanding track record in the FMCG market. With a stark focus on purposeful positioning and positive social impact, Ricardo has consistently driven brand growth and profitability for billion-dollar businesses at industry-leading companies like Pepsico and Unilever. Beyond his impressive business results, Ricardo stands out for his excellent leadership and mentoring skills. He has a proven ability to inspire individuals and foster collaboration, successfully managing diverse, geographically dispersed teams across multiple regions.  

Ricardo is a versatile leader who has successfully managed iconic brands in Personal Care and Foods across the CPG industry. As General Manager at Pepsico, he drove impressive growth for a US$ 2B+ business in a volatile market. Ricardo's exceptional leadership and strategic vision transformed the Quaker brand, making a positive impact on Latin Americans' health. Additionally, Ricardo spearheaded sustainable margin improvement initiatives through transformative sourcing and manufacturing practices. At Unilever, Ricardo held several senior executive roles, leaving a significant mark on globally recognized brands. As Global Brand Vice-President for Vaseline, he achieved unprecedented growth, driving the brand to its fastest-growing period in history and significantly contributing to Unilever's Personal Care performance. Ricardo's strategic repositioning of Vaseline as a purpose-driven brand led to the creation of The Vaseline Healing Project, a groundbreaking initiative in partnership with Direct Relief. Additionally, he revolutionized the brand's digital footprint, redesigning the entire digital ecosystem and achieving remarkable results in search, branded content, and overall digital engagement. 

With his proven competence in Sales and Marketing, coupled with his passion for purposeful brands and positive social impact, Ricardo Pimenta is an exceptional candidate and mentor. His remarkable achievements and innovative leadership make him a highly desirable professional in the FMCG market, where his experience and mentorship drive success and empower future leaders to make a meaningful difference.