Collective Brains Academy

Randy Wagner is a talented disruptive Sales and Marketing Leader with a strong background in CPG brands with exceptional expertise in technology product and marketing. With a wealth of experience in the FMCG market, he has held key roles at renowned companies, leaving an impressive mark on esteemed organizations such as Amazon, T-Mobile, Microsoft, Kellogg's, and The Coca-Cola Company. With his exceptional ability to drive brand growth and innovation, Randy has consistently achieved remarkable success and delivered impactful brand turnarounds throughout his 25-year career.

As Head of Marketing at Amazon, Randy led the brand repositioning effort for the Kids segment, achieving over 160% performance to plan for four consecutive years. As Director of Marketing for T-Mobile and GM-Walmart Business, he successfully sold the Walmart Family Mobile brand to TracFone based on its four-year business success. At Microsoft, Randy's Collaborative Marketing Team exceeded forecast estimates by 11% for the Windows Phone launch. At Nokia, his innovative marketing structure resulted in a 47% sales growth and industry recognition. During his time at Kellogg’s, Randy's strategic shift in advertising and media led to a 15% revenue increase for the Eggo brand in a declining category. As Senior Brand Manager at The Coca-Cola Company, Randy transformed a struggling brand into a profitable venture, generating a $40 million profit over three years. Currently, Randy is the Managing Director of Growth Strategy at Chewy, Inc. and leads a cross-functional team which utilizes segmentation insights, consumer need gap analysis, and post-COVID behavioral trends to create a growth strategy, aiming to double growth from 11% to over 20% through new product pipeline and marketing program optimization. 

Randy's ability to disrupt product categories, drive brand transformation, and inspire marketing teams makes him an exceptional guru in the FMCG market. Randy's visionary approach to business growth, entrepreneurial thinking, and focus on developing top-tier marketing talent have consistently accelerated business growth and delivered exceptional results. His commitment to mentoring and coaching has positively impacted the careers of numerous individuals, fostering a culture of excellence and driving remarkable business outcomes.