Collective Brains Academy

Michael Zavarella is a transformative Senior Sales and Marketing Executive with over two decades of FMCG industry expertise. He has a proven track record of unlocking explosive growth through data-driven insights, innovative brand strategies, and disruptive product launches. His ability to leverage data and insights has unlocked new avenues for growth, while his innovative approaches have reshaped the FMCG landscape. He is currently leading PepsiCo's holistic marketing agenda for a rapidly growing multibillion-dollar business and has achieved remarkable results.

As Marketing Vice President at PepsiCo, Michael leads a team of performance and commercial marketers, driving brand-consumer connections at the company's largest global retailer. His expertise in the FMCG market is evident through his transformative contributions at PepsiCo. Michael has reimagined PepsiCo's omnichannel marketing, resulting in +11% annual revenue growth and recognition as Walmart's Global Food and Beverage Supplier of the Year. He has directed PepsiCo's largest social media campaign, generating 10 billion impressions and driving +$30 million in sales for a new product launch. He has successfully revitalized PepsiCo's chilled beverages business at Walmart, achieving growth across multiple portfolios and securing incremental merchandising. Prior to his tenure at PepsiCo, Michael held various Brand Marketing and Innovation roles at Anheuser-Busch, where he led the development and launch of multiple successful products like Bud Light Golden Wheat, Budweiser Select and Bacardi Silver.

 Throughout his career, Michael has demonstrated his ability to deliver consistent business performance, driving revenue growth, and earning recognition as a distinguished leader in the industry. Michael's strategic prowess, deep understanding of consumer behavior, and ability to leverage data and insights have consistently reshaped the FMCG landscape. With a passion for mentoring and coaching, he fosters a high-performing culture within his teams. Michael's remarkable achievements, multifaceted expertise and transformative mindset make him a respected professional and an invaluable asset to any organization seeking visionary and results-driven marketing leadership with executive mentorship.