Collective Brains Academy

Mariela Arce is a dynamic marketing executive with over two decades of experience in driving brand strategy, market expansion, and high-impact campaigns across the technology and consumer goods sectors. As the Marketing Director for South America at Red Hat, she has successfully spearheaded strategic initiatives that have significantly enhanced brand recognition, cultivated key partnerships, and increased demand generation. Her leadership has led to a 15-point rise in brand awareness and a 65% growth in Tier 1 media exposure, positioning Red Hat as a market leader in the region.

Prior to Red Hat, Mariela held a pivotal role at Microsoft as the Central Marketing Lead, where she orchestrated the successful launches of Xbox, Windows 8, Windows Phone, and Office 365. Her innovative approach to product positioning and digital engagement earned multiple Marketing Excellence Awards and contributed to Microsoft’s strong foothold in the Latin American market. Earlier in her career, she played a crucial role at Nokia, where she led marketing strategies that propelled the brand to market leadership the south cone region through impactful sponsorships, retail activations, and award-winning digital campaigns.

Beyond her expertise in brand building and market strategy, Mariela possesses a deep understanding of integrated communications, market research, and business development. She has consistently delivered exceptional results in highly competitive industries such as telecommunications, IT, and consumer goods. Her ability to anticipate market trends and drive creative, data-driven strategies has made her an invaluable asset to every organization she has served.

Passionate about leadership and professional growth, Mariela is a dedicated mentor who invests in developing high-performing teams and fostering diversity in the workplace. With a global perspective and fluency in Spanish, English, French, and Portuguese, she continues to shape the future of brand management, inspiring the next generation of marketing professionals to achieve excellence in a rapidly evolving digital landscape.