▪ Demand Generation
▪ Go-to-Market Strategy
▪ Partnerships & M&A Strategy
▪ Executive Leadership
▪ Customer Marketing & Retention
▪ Financial Management
▪ Product Marketing
▪ Brand Building
▪ Data-driven Analysis
▪ Budget Management
▪ Marketing Strategy
▪ Market Repositioning
▪ Coaching and Mentoring
▪ Entrepreneurship


Jim Berkman is a visionary B2B marketing leader whose career is defined by a relentless pursuit of excellence. With a deep reservoir of expertise and experience, he has successfully navigated the dynamic landscape of technology startups, forging his path to success and inspiring others to follow in his footsteps. Education served as his foundational springboard, earning certificates in Private Capital Markets and B2B Demand Creation Strategies from Pepperdine's Graziadio School of Business, underscoring his commitment to continuous learning. His insatiable curiosity and commitment to professional growth are evident through his leadership roles in various industries.

Jim's core competencies are nothing short of awe-inspiring. His mastery in Demand Generation and Pipeline Management, alongside his penchant for crafting dynamic Go-to-Market Strategies, are at the heart of his impressive achievements. His executive acumen shines through his leadership, from reshaping organizations and accelerating sales velocity to expertly managing budgets with an unwavering focus on ROI. Jim's deep understanding of customer marketing and retention strategies is a testament to his holistic approach to business. With an impressive track record of transforming startups into revenue-generating powerhouses, Jim's crowning achievement was overseeing the remarkable growth of a company's revenue from $25M to a monumental $225M in a mere four years, culminating in a triumphant IPO on the NYSE. Such feats are a testament to his unwavering commitment to driving results and fostering an environment of innovation. Jim's talents extend far beyond the boardroom, as he seamlessly transitioned into a role as an Entrepreneur-in-Residence at Google Launchpad / GSV Capital. In this capacity, he mentored startup CEOs and executive teams within a vibrant VC incubator setting. His sage advice and expertise contributed to the growth of pioneering accelerators, bringing visionary tech entrepreneurs to new heights.

Jim's journey through the tech industry is a source of inspiration. He doesn't just excel in strategic thinking, but he also shares his knowledge and wisdom with others. His mentorship has been instrumental in crafting Go-to-Market strategies, customer journeys, and funding initiatives for numerous startups. The impact of his mentorship is tangible in the successes of countless companies, with an average of 2x revenue growth, multiple M&A exits, full product relaunches, and multiple US-based funding rounds to his credit. Jim’s career is a testament to what can be achieved with unbridled passion, a relentless work ethic, and a heart that's open to sharing knowledge and inspiration. His journey is a source of guidance for aspiring marketing leaders and entrepreneurs, and his legacy continues to inspire and shape the future of the industry.

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