Collective Brains Academy

Jeff Barker is a seasoned strategic and commercial fi nanc e leader with 20+ years of experience in the consumer goods industry. Throughout his career, Jeff has successfully driven profitable growth and executed business improvements in international markets across North America, Europe, and South America. He has a track record of success in both large public companies and smaller private equity- owned organizations. diverse background and expertise in financial and operations roles has equipped him with a wide scope of responsibilities, including business transformation, turnaround, ERP implementation, mergers and aqusistions, strategic vision, business development, and manufacturing.

As a Chief Financial Officer and Chief Operating Officer, Jeff has led high-value transactions, including the sale and carve-out of companies to private equity and the transition to public company standards. During his tenure at TaylorMade Golf Company, he led the implementation of systems, programs, and structural efficiency measures that resulted in dramatic enhancements in operational effectiveness. Under his leadership, the company achieved EBITDA improvements of over 70% and experienced a remarkable increase in cash flow generation of more than 246% within a span of two years. Jeff's strategic mindset and commercial acumen have been instrumental in guiding organizations through periods of growth and change. As the Chief Transformation Officer at TaylorMade-Adidas, he successfully drove a two-year turnaround initiative that improved profitability by $200 million and achieved a 25% revenue growth through a transformation of the operating model based on a new business strategy. He has also established new business entities in international markets, driving profitable growth with EBITDA margins of +30%. Currently serving as the Chief Financial Officer at Parachute Home, Jeff is focused on maximizing enterprise value and streamlining operations.

One of Jeff's notable strengths is his ability to effectively communicate complex financial concepts to non-finance professionals, mentoring and empowering them to make informed decisions that positively impact the business. Jeff's mentoring and coaching approach has been instrumental in fostering financial literacy and cultivating a stronger financial acumen among his colleagues and teams. His expertise in strategic and commercial finance, coupled with his ability to mentor non-finance professionals, makes him an asset to any organization. Jeff's extensive experience as a strategic and commercial finance leader, combined with his aptitude for communicating financial concepts and mentoring others, drives success and growth in the organizations he serves.