Collective Brains Academy

Fareen Abdullah stands as an exemplary figure in the realm of Human Resources and General Management, with a remarkable career spanning over 18 years. With an innate ability to identify challenges and cultivate innovative solutions, Fareen has orchestrated positive transformations within organizations worldwide. Her journey is marked by a wealth of diverse experiences, a multicultural adeptness, and a fervent dedication to driving results. Throughout her illustrious career, Fareen has championed the art of collaborative leadership, steering organizations towards their highest potentials. Her strategic prowess has not only redefined industries but also inspired individuals at every level. Guided by her visionary perspective, she has continually turned challenges into opportunities for growth, thereby elevating companies to the next level of success.

Fareen's journey is notably marked by her time at adidas, a global leader in the sporting goods industry. As the Vice President HR for Latin America, she orchestrated a symphony of leadership, culture, and values that transformed a 1.6 billion EUR business. Through adept guidance, she achieved a remarkable increase in employee engagement from 12% to an astounding 62% within a span of three years. Her commitment to diversity and inclusion fostered an environment where underprivileged youth and female leaders flourished, driving positive change that rippled across the region. One of Fareen's defining achievements was her dual role as the General Manager for Central America and Caribbean, where she shouldered both P&L responsibilities and HR leadership. Her strategic acumen not only revitalized a 100 million EUR business but also led it on a trajectory of sustained profitability. Even amidst the challenges of a global pandemic, Fareen's leadership prowess shone as she identified over 40 million EUR in additional opportunities, proving her mettle as a visionary leader in the face of adversity. Noteworthy is her tenure as Senior Director HR in South Korea, where she seamlessly navigated the complexities of diverse operations, from own retail and digital to wholesale and franchise. Fareen's role as a Tech Head in South Korea further exemplified her versatility, as she propelled technology initiatives forward while concurrently leading HR functions.

Beyond her expansive achievements, Fareen’s commitment to mentoring shines brightly. With a continuous quest for learning and adaptability, she is a beacon of inspiration for those she leads.Through her leadership, she imparts the wisdom gained from living in six different countries, instilling a global perspective that enriches every facet of her work. Fareen Abdullah's career journey is a testament to the power of strategic thinking, collaborative leadership, and unyielding determination. Her innovative spirit has brought organizations to new heights, demonstrating that challenges are stepping stones to success. Fareen's ability to bridge diverse cultures and lead transformations makes her not only an accomplished executive but also an inspiring mentor for aspiring leaders worldwide. Her legacy is a reminder that with vision and dedication, no goal is beyond reach.