Collective Brains Academy

Daniel Karches is an accomplished Sales and Marketing Leader in the FMCG industry, known for delivering exceptional results and propelling businesses to unprecedented heights. With 20-years expertise in performance marketing and brand management, he is a coveted mentor and industry luminary. His unwavering passion for excellence, commitment to team empowerment, and deep understanding of customer education and emerging marketing channels make him a true visionary in the industry. Throughout his remarkable journey, Daniel has left an indelible mark on revered organizations, showcasing his exceptional abilities and leadership prowess.

At Amazon, he led transformative initiatives as the CMO of Small Business Empowerment, pioneering novel marketing strategies that fueled exponential sales growth. His ability to simplify complex propositions into captivating brand narratives and customer education has revolutionized the way small businesses connect with their target audience. As a Brand Manager at Procter & Gamble, Daniel's strategic acumen and unwavering dedication led the iconic COVERGIRL brand to surpass the $1 billion milestone, triumphing over industry giants. His holistic marketing campaigns, including the unforgettable COVERGIRL 50th Anniversary Campaign, propelled the brand to new heights, solidifying its position as a trailblazer in the beauty industry. At Starbucks, Daniel's visionary leadership as Senior Director for Teavana Marketing, Category Innovation, and New Store Concepts reshaped the retail landscape. He reimagined the Teavana and Tazo Tea brands, developing an innovative store concept and business model that captivated customers and revitalized the brand's essence. Through his pioneering packaging innovations and strategic planning, he elevated the customer experience and diversified the merchandise assortment, driving remarkable growth.

Daniel’s innovative leadership, commitment to customer education, and keen competitive insights make him the ultimate choice for those seeking a trailblazing expert and transformative mentor. Unlock your business's full potential and conquer new frontiers with Daniel, and witness unprecedented growth in the ever-evolving FMCG market.