Collective Brains Academy

Craig Charles Webster is an exceptional Sales and Marketing Leader with over 15 years of experience in the Technology, Telecommunications, SaaS and FMCG market, renowned for his expertise in brand and demand generation. His outstanding achievements include consistently delivering exponential sales growth and establishing high-performing marketing organizations. Craig's expertise spans both B2C and B2B technology markets, with a focus on consumer goods, financial services, and technology and SaaS verticals across global developed and emerging markets. 

Throughout his illustrious career, Craig has amassed an impressive array of accomplishments. At Syniverse, Craig spearheaded digital transformations, building field marketing teams and centers of excellence for enterprise B2B marketing organizations. During his tenure at Infobip, he orchestrated impressive sales pipeline expansions and secured substantial brand market share gains in diverse sectors. At MetLife, he pioneered ground-breaking digital sales models, achieving exceptional double-digit sales growth in previously untapped industries. At Stanley Black and Decker, he executed comprehensive digital engagement strategies, fueling e-commerce sales growth across global emerging markets. Craig developed and scaled consumer digital marketing strategies for Nokia and Microsoft, across Latin America and global emerging markets. 

Craig Webster is a multi-cultural global executive with extraordinary proficiency in Portuguese, English, and Spanish. His unparalleled mastery of both the North American and Latin American markets position him as an unrivaled asset. He possesses a distinctive ability to empower Latin American executives to comprehend and swiftly adapt to the dynamic US market. With awe-inspiring consumer digital marketing strategies, Craig ignites unyielding demand, driving compelling brand campaigns that capture hearts and minds in Latin America and global emerging markets. His remarkable expertise and experience make him the ultimate catalyst for unmatched performance that defies expectations, ensuring success in navigating the nuances of the ever-changing business landscape.