Collective Brains Academy

Claudia Abreu is a dynamic business leader renowned for her exceptional achievements in sales, marketing, and digital transformation. Her career is a testament to her unwavering commitment to driving growth, fostering innovation, and creating lasting impact within the consumer goods and retail industry. Her current role as a Partner at Atelie de Marketing marks a significant chapter in her illustrious career, where she continues to make a substantial impact in the realm of omnichannel retail, digital transformation, and shopper marketing. Her role at Atelie de Marketing showcases her profound expertise and strategic acumen, further solidifying her reputation as a transformative leader. 

Claudia's journey began with remarkable companies such as Microsoft, L'Oréal, Estée Lauder, Kipling and Mundo Verde, where she orchestrated an astounding 20% year-over-year revenue growth, positioning the brand as a powerhouse in natural and wellness products retail. Her tenure at Microsoft witnessed a monumental accomplishment, as she spearheaded the sale of fivefold Windows licenses in the competitive Brazilian market. In the realm of luxury brands, Claudia's visionary leadership ignited double-digit profitability increases for Kiehl's setting new industry benchmarks. Her transformative approach extended beyond profit margins. At Estée Lauder, she astutely launched Jo Malone and La Mer in the Brazilian market, meticulously overseeing every facet of brand strategy, P&L management, team development, and global visual merchandising guidelines. As a digital transformation leader at Salesforce, Claudia deftly merged technology and retail, sculpting a new era for the industry. Her crowning achievement was the crafting of a ten-year omnichannel plan at Mundo Verde, breathing fresh life into traditional retail models. Claudia's journey has been marked by a startup mindset that fosters innovation and growth. Claudia Abreu's dedication extends beyond the boardroom. As a board member at Capitalismo Consciente (Conscious Capitalism), she actively promotes sustainable and ethical business practices, endeavoring to reshape the landscape of Brazilian business. In addition to her exceptional professional journey, Claudia is a dedicated mentor and advocate for diversity. She serves as a mentor for MDV – Mulheres do Varejo (Women in Retail), empowering women to break glass ceilings and ascend to C-level positions. Her voluntary work at Expo Favela, mentoring a communication agency based in a Salvador periphery, underscores her commitment to giving back.

Claudia's academic journey has been equally illustrious. She holds a Board Member Certification from IBGC and PDeC a program that fosters women in Boards where she was chosen among more than 800 C-Level candidates. She studied Business Administration at UFRJ, Luxury and Fashion Marketing at Istituto Marangoni in Paris, and earned an MBA in Marketing from USP. Fluent in English, Portuguese, and intermediate level of Spanish, she is a global leader in every sense. Claudia Abreu's career is a testament to her passion, purpose, and unyielding commitment to excellence. Her transformative leadership, dedication to sustainable business practices, and mentoring endeavors inspire us all to reach greater heights, not only in our careers but in our broader contributions to society.