KEY SKILLS

▪ Global Marketing
▪ Brand Development
▪ Digital Marketing
▪ Strategic Alliances and Partnerships
▪ Enterprise Sales
▪ Global Strategic Account Management
▪ P&L and KPI Management
▪ Channel Management
▪ Flagship Product Management
▪ Relationship Management
▪ High-Performance Team Development and Leadership
▪ Business Mentorship

BIO

Bertrand Labelle is an exceptional business leader whose career is defined by his unwavering commitment to driving success through strategic leadership. He has over two decades of experience in the software, service, and telecommunication sectors and the high-tech industry. With a wealth of experience in marketing, business transformation, and innovation, Bertrand has consistently delivered outstanding results, setting him apart as a visionary leader.

Currently serving as the President & CEO of Vista Security & Investigations, Bertrand leads a thriving company that specializes in business security services, systems, and investigations. Under his guidance, the organization ensures the safety and security of businesses in an ever-changing landscape. Additionally, as a founding member of Collective Brains, Bertrand is dedicated to nurturing talent and providing invaluable guidance to companies seeking expertise in marketing, product management, and strategic alliances. His role as the Vice President, Marketing & Innovation at Cogeco Peer 1 Inc. showcased his remarkable leadership skills. Tasked with rebuilding the marketing department, he successfully created a unified brand and identity, developed a compelling technology vision, and forged strategic alliances. Through his strategic acumen, Bertrand implemented data-driven global marketing strategies, modernized product portfolios, and expanded the organization's reach on a global scale. Bertrand's tenure at Microsoft Corporation further solidifies his reputation as an inspiring leader. From his role as the Senior Director Products at the MS Office Division (CEE) to his position as the Sales & Marketing Director at the Developers & Platform Division (DPE), he consistently achieved exceptional results. As Global Alliance Manager, he managed the worldwide strategic alliance between Microsoft and Capgemini. Transforming struggling units into top performers, introducing cutting-edge technologies, and managing strategic alliances, Bertrand's strategic vision propelled Microsoft to new heights of success.

Beyond his professional achievements, Bertrand is renowned for his inspiring leadership style and dedication to mentoring others. His commitment to fostering personal and professional growth has left a lasting impact on individuals and organizations alike, empowering them to reach their full potential. Bertrand's unwavering dedication to driving transformative change, establishing strategic alliances, and achieving exceptional business outcomes cements his position as an inspirational leader who shapes the future of businesses and professionals. With his outstanding achievements and visionary mindset, Bertrand continues to inspire and drive transformative change, leaving a profound impact on the business world.

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